• 20 Aug 2024
• 2024

University of Economics Ho Chi Minh City launching the UEH Brand Merchandise Competition

On August 19, 2024, University of Economics Ho Chi Minh City (UEH) officially launched the "UEH Brand Merchandise Competition", a playground for design, manufacturing, and creative talents across the country. In particular, environmentally friendly and sustainable development ideas are highly appreciated.

Overview of the Launching Event

UEH Brand Merchandise Design Competition aims to realize the strategy of a Multidisciplinary and Sustainable University with the goal of creating a comprehensive environment that promotes and empowers individuals and organizations to proactively take sustainable actions. Through the competition, UEH hopes to find talents and partners in the field of design and brand merchandise that can join UEH in opening up stories of artistic inspiration on the journey of "Multidisciplinary and Sustainable UEH University".

Attending the launching event, on behalf of UEH, there were Assoc.Prof.Dr. Phan Thi Bich Nguyet - Chairwoman of the UEH Strategy and Policy Advisory Council, Chairwoman of the Science and Training Council, UEH College of Technology and Design, Dean of the UEH Institute of Innovation; Assoc.Prof.Dr. Trinh Thuy Anh - Vice Rector of the UEH College of Technology & Design - CTD; Dr. Trinh Tu Anh - Dean of the Institute of Smart Cities and Management. In addition, the launching ceremony also had the presence of distinguished guests including Ms. Do Phuc Thai Nguyen - Art Director, Ho Chi Minh City Museum of Fine Arts; Mr. Nguyen Khoa My - Chairman of Vietnam Public Relations Network (VNPR); Mr. Hong Hoang Duy - CEO of Hong Tam Ceramic; Mr. Tu Vu Tuan Anh - CEO of STILE; Painter Nguyen Duy Nhut; Painter Nguyen Thanh Nhan; Nguyen Vuong Kim Bao - Representative of Canadian Wood Marketing Department.

Speaking at the launching ceremony, Associate Professor, Dr. Phan Thi Bich Nguyet - Chairwoman of the UEH Strategy and Policy Advisory Council - remarked: "Regarding the UEH Brand Merchandise Design Competition, we expect to attract a large community - those who love creativity and aesthetics, and desire to spread and inspire creativity to the community through design ideas, feasible, applicable and aesthetic products. We believe that your journey to this competition will leave you with diverse interesting experiences, discoveries, creativity, and impressions."

Assoc.Prof.Dr. Phan Thi Bich Nguyet - Chairwoman of UEH Strategy and Policy Advisory Council - at the launching ceremony

With the message “From Inspirers to Art Makers”, the UEH Brand Merchandise Design Competition connects talents with similar aesthetic values ​​to design and produce models for 02 categories: souvenir gifts and conference gifts, belonging to the UEH branded product collection.

These products are expected not only to spread the brand and preserve memories but also to be a bridge connecting generations of UEH and different members of the community; a way to "identify", "remind" and "grate" each member regarding "the commitment to leading change and sustainable action" - one pillar of Multidisciplinary and Sustainable UEH University Strategy. Accordingly, the following 02 criteria are emphasized: (1) creative ideas linked to UEH strategy and sustainable development; (2) the design and fabrication are aesthetic, feasible, unique, and environmentally friendly.

Concurrently, at the launching event, the signing ceremony of the Memorandum of Understanding (MOU) between UEH College of Technology & Design and Hong Tam Ceramic Company Limited also took place, marking the beginning of sustainable cooperation activities between the two parties in the future.

Memorandum of Understanding (MOU) signing ceremony between UEH College of Technology & Design and Hong Tam Ceramic Company Limited

UEH presenting gifts to guests and taking some photos

The competition with its professionalism in organization and quality in the team of consultants and judges will help spread the spirit of "Inspirers" connecting the UEH community to professionals in the field of design and branding, in particular, and society in general. Besides, the competition is a place for UEH to look for talented people and partners in the field of design and branding to bring a new breath to the UEH Brand Merchandise.

- Details related to the competition can be found here.

- The registration form can be found here.

- Further information regarding UEH ArtTech Hub can be accessed here.

Additional photos regarding the Launching Event:

News and photos: Competition Organizing Committee, UEH Department of Marketing and Communication