![[Podcast] Advertising Evaluation on Tiktok Platform](http://en.harthi.net/images/upload/img_background/ueh-bg-052011-051324.png)
[Podcast] Advertising Evaluation on Tiktok Platform
According to the surveys of TikTok users in Ho Chi Minh City, the relationship between social presence, immersion, ad engagement and TikTok and Tiktok evaluation is assessed based on approaching the SOR model, the author group from the University of Economics Ho Chi Minh City (UEH) has provided specific analysis of these relationships. From this foundation, the implications have been proposed for applying the development of short-form video communication tools in implementing product development strategies, branding, retail/service experiences using Tiktok means of communication.
Read More![[Podcast] The Relationship Between Emotional Intelligence and Bank Employees’ Commitment to the Organization](http://en.harthi.net/images/upload/img_background/ueh-bg-103705-052124.png)
[Podcast] The Relationship Between Emotional Intelligence and Bank Employees’ Commitment to the Organization
Emotional intelligence (EI), one of the intelligence indicators, has a great influence on a person's success in life and work. The author group of Ho Chi Minh City University of Economics (UEH) has applied theories related to EI with the purpose of doing practical research on emotional intelligence capacity and testing the relationship of EI with commitment towards structuring the organization of bank employees in Vinh Long using the PLS-SEM linear structural model. From this foundation, we aim to propose management implications to help leaders improve EI capacity and enhance organizational commitment of bank employees.
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Workshop on "Systematic literature review in accounting" organized by the School of Accounting, UEH College of Business
On April 26, 2024, the School of Accounting, UEH College of Business (UEH – COB) organized a hybrid workshop on systematic literature review for theses, dissertations and international publications that received the participation of 2 speakers, Dr. Man Duy (Marty) Pham, University of Auckland, New Zealand and Dr. Nguyen Ha Thanh - UEH College of Business.
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The delegation of Thu Dau Mot University visiting and working at UEH
On the morning of May 9, 2024, University of Economics Ho Chi Minh City (UEH) had a meeting to welcome and work with the delegation of Thu Dau Mot University.
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Multidisciplinary And Sustainable UEH: 6 Compulsory Subjects in All Majors Making University Of Economics Ho Chi Minh City Students Special
According to the analytics from online platforms, each year, University of Economics Ho Chi Minh City (UEH) receives the attention of more than 60,000 prospective learners and is the home of knowledge of 30,000 learners at all levels and study modes. This is partly due to the "belief" in the leading quality of UEH programs. At UEH, students of all fields and majors are equipped with 6 particularly special subjects associated with the times and sustainable development to solve environmental problems in the economic and social development process. What are these subjects in specific?
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COB Seminar – Narrowing the gap between theory and practice
In April 2024, College of Business UEH (COB) continues to hold a series of quarterly seminars with the desire to create opportunities to exchange, share new research as well as practical experience between international scholars and lecturers and students.
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Youth Ecology Scholarship Conference Workshop: Green Technologies and Environmental Sustainability
On April 26, 2024, the School of Foreign Languages, University of Economics Ho Chi Minh City (UEH) partnered with Dong Thap University and the Regional English Language Office (U.S. Consulate General) to host a dynamic workshop centred about Green Technologies and Environmental Sustainability. This event was a key activity within the Youth Ecology Scholarship Conference, fostering collaboration and learning among 50 teachers and students from UEH and Dong Thap University.
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University of Economics Ho Chi Minh City (UEH) Organizing a Training Course on "STEM Teaching" and Opening the Contest "ThE STEM UEH Mekong 2024”
On April 25, 2024, UEH coordinated with the Department of Education and Training in Vinh Long Province to organize the opening of the training course on "STEM Teaching" for teachers of high schools and middle schools in Vinh Long Province, and the contest “The STEM UEH Mekong 2024” for students of schools in the Mekong Delta Region.
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UEH Awards 2024: Ceremony Honoring Outstanding UEH Individuals and Affiliations
University of Economics Ho Chi Minh City (UEH) has gone through a development journey of nearly 50 years with proud achievements in training, research, management and social responsibility, and has become one of the 7 multi-disciplinary universities in Vietnam. This is a journey that requires pioneering and constant efforts from each UEH individual and team. In recognition of these great contributions, therefore, on the morning of April 24, 2024, at Hall B1.302 (Campus B), UEH solemnly held a ceremony to honor UEH individuals and affiliations that achieved Titles and Awards in 2023.
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24 Aug, 2024
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28 Aug, 2024
