Students today have a great need for cultural enjoyment and creation. Known as a "unique" generation, GenZ is young people who yearn to learn, explore and create; it can be said that cultural and artistic activities do have a significant impact on the spiritual life and the lifestyle formation of GenZ.

A New Lifestyle – a series of cultural activities for students, was held by the Youth Union – Student Association of University of Economics Ho Chi Minh City. With the message of providing new perspectives on UEH culture in particular, contemporary culture in general and helping students learn more about cultural types that are simple but contain a lot of value. The UEH Student Cultural Orientation Project includes five programs: Listening Culture; look culture; reading culture; dressing culture, and traveling culture. 

Enjoyable cultural activities for UEH students

At the beginning of the cultural enjoyment series, the program “CHEM Bookshelf” was launched with great excitement. As a specific program for reading culture, "CHEM Bookshelf" has opened up a library with interesting, carefully selected books to help students have more knowledge, thereby promoting and forming the habit of reading for themselves.

The three main activities at the program are book exchange, book loan, and "check-in" at bookcases to spread to many other students. Activities are taking place every Friday in the lobby of Campus B1, UEH (279 Nguyen Tri Phuong, Ward 5, District 10). 

Another prominent activity in the A New Lifestyle series is The Symphony - a poetic concert at UEH, being a part of the listening culture orientation for the students. Although just being launched, the program has attracted the attention of a large number of students. The music nights are a combination of music with many carefully selected themes, harmonized with a poetic art space, performed by the music Clubs/Teams/others music-gifted groups at UEH (Guitar Club, Young Melody Club, Pioneering Team, Folk Club). 

"The Symphony program is a new spice in the culture enjoyment of UEH students in particular and city students in general" - Mr. Tran Nhat Hoang, Permanent Deputy Secretary of the Youth Union - President of UEH Student Union expressed. The program is being held every two weeks at B2 Park, UEH (279 Nguyen Tri Phuong, Ward 5, District 10) 

The Symphony program takes place in the green space of B2 .Park

A small art corner at The Symphony

Moreover, continuing the journey of cultural orientation, the looking culture was organized by the extremely majestic ART TECH Fusion week. ART TECH Fusion - Where art is seen through a technological lens, which includes  two separated categorieswith creativity, art and technology, have been cleverly combined. That is when paintings are exploited more by technology, and when technology is thought to be dry but has smooth access to art materials. 

“There are so many new things in the programthat I have never seen outside, only through lectures or books; As a student, I think the cultural chain is very practical, and hope to be held more often ”- A student shared. 

Indeed, the first art works were launched in the week of VR technology experiences, urban simulation, and TECH application in art. Thereby, promoting the creation of own values towards the development of a smart city with the current intellectual young people is essential.

Mr. Su Dinh Thanh - President of University of Economics Ho Chi Minh City gave the opening speech

Continuing the series of activities, the dressing culture with the representatives of MYSELF! Fashion Project was born.UEH Fashion Week is a playground for students to wear "outfits" that fit their own style and shine at the Fashion show MYSELF! with the goal of helping students find their own style and personality by providing basic fashion knowledge. For the first time, students from the University of Economics demonstrated their abilities in a new field such as fashion

MYSELF! fashion project

The photo shoots made by UEH students themselves

The projects received great responses from the students and high interaction on social networking sites. Ms. Nguyen Dinh Hoang Uyen - Secretary of the Student Association of the University of Economics Ho Chi Minh City emphasized “The common cultural series will be a long-term program, providing more knowledge, creating a healthy environment and transmitting positive energy to young people. This is a program that enhances the brand of UEH students and creates a strong resonance in the City's student community”.

Coming to A New Lifestyle, young people have the opportunity to approach different values; to discover and create their own style and lifestyle in accordance with the spirit of GenZ - to confidently take control of their lives. Not only that, but - in keeping with the original purpose - A New Lifestyle is still cherishing a lot of behind-the-scenes activities in other areas of indulgence such as: seeing, experiencing,... promising to create a memorable milestone in the UEH Youth Union movement in particular and the city in general in 2021.

News, photo: Youth Union - Student Association.