The e-commerce training program at UEH is built according to international advanced standards with the goal of training bachelor's degree in e-commerce with comprehensive knowledge of e-commerce, expertise, competence and professional skills. firmly, providing high-quality human resources to meet the needs of economic and social development in the new era. The training program equips students with the necessary knowledge and skills to participate in strategic planning, organizing, implementing, implementing and controlling the entire e-commerce business process of enterprises; know how to build solutions and exploit information technology platforms to serve e-business activities; at the same time know how to promote products, services as well as brands of businesses in the digital environment.
CURRICULUM
| Course | Credits |
| 1. Marxist - Leninist Philosophy | 3 |
| 2. Marxist -Leninist Political Economics | 2 |
| 3. Scientific Socialism | 2 |
| 4. History of Vietnamese Communist Party | 2 |
| 5. Ho Chi Minh’s Ideology | 2 |
| 6. General Business English | 4 |
| 7. English for Technology, Communication and Design 1 | 3 |
| 8. English for Technology, Communication and Design 2 | 3 |
| 9. Introduction to Psychology | 2 |
| 10. Sustainable Development | 2 |
| 11. Design Thinking | 2 |
| 12. Microeconomics | 3 |
| 13. Macroeconomics | 3 |
| 14. Mathematics for Business and Economics | 3 |
| 15. Applied Statistics for Business and Economics | 3 |
| 16. The Legal Environment of Business | 3 |
| 17. Principles of Accounting | 3 |
| 18. Soft Skills | 2 |
| 19. Entrepreneurship | 1 |
| 20. Data Science | 2 |
| Course | Credits |
| 21. Mathematics for Computing | 3 |
| 22. Fundamentals of Information Technology | 3 |
| 23. Internet services and applications | 3 |
| 24. Fundamentals of Programming | 3 |
| 25. Database | 3 |
| 26. Principle of Marketing | 3 |
| 27. Management | 3 |
| 28. Managerment Information System | 3 |
| Course | Credits |
| 29. Business Analysis | 3 |
| 30. System Analysis and Design | 3 |
| 31. Electronic Commerce | 3 |
| 32. E-commerce technology | 3 |
| 33. E-commerce project management | 3 |
| 34. Information security in E-commerce | 3 |
| 35. Digital Marketing | 3 |
| 36. E-commerce business strategy | 3 |
| 37. E-commerce application development | 3 |
| - Elective: Select 1 out of 3 | 3 |
| 38. Global Supply Chain Management | 3 |
| 39. Consumer behaviour | 3 |
| 40. Introduction to Enterprise Resource Planning | 3 |
| - Elective: Select 1 out of 3 | 3 |
| 41. Project Appraisal | 3 |
| 42. E-commerce law | 3 |
| 43. Data mining | 3 |
| - Elective: Select 1 out of 3 | 3 |
| 44. E-payment systems | 3 |
| 45. Mobile Application Development | 3 |
| 46. Big data and applications | 3 |
| - Elective: Select 1 out of 3 | 3 |
| 47. Business Intelligence | 3 |
| 48. Customer Relationship Management | 3 |
| 49. Marketing Research | 3 |
PROGRAM LEARNING OUTCOMES
1. Knowledge (Knowledge)
- Understand the basic knowledge of socio-economic, political science and law in studying, researching and solving practical problems in Vietnam
- Understand the basic knowledge about information systems, information technology for the implementation of e-commerce activities of enterprises
- Understand the basic knowledge of business operations and competitive strategies of enterprises in the digital environment
- Understand the knowledge of market research, market access and analysis of demand, online customer behavior
- Apply knowledge of strategy building methods and e-business solutions for organizations, businesses and individuals
- Apply knowledge of analysis, design, construction, implementation and administration of information systems applied in e-commerce
- Apply knowledge of data collection, analysis and management reports to support decision making in e-commerce
2. Skills (Skills)
- Mastering e-commerce business planning and strategy building
- Proficient in analyzing, designing, building and deploying information systems in e-commerce
- Mastering the implementation and management of e-commerce activities in the enterprise
- Proficient in synthesizing and analyzing data to evaluate the effectiveness of business activities and make decisions in e-commerce
- Adapting to starting a business in the field of e-commerce
- Establish foreign language ability according to regulations: achieve certificate of TOIEC 500
3. Autonomy and Responsibility
- Ability to behave responsibly towards self, work, profession and society; disciplined, cooperative, creative and professional at work
- Ability to behave and responsibility in teamwork and guide and supervise others in the group to perform assigned tasks
- Appreciate values and have good moral character in work and life
In addition to the above output standards, graduates obtain certificates of Physical Education and National Defense Education
CAREER DEVELOPMENT
Graduates of the E-commerce major are capable of holding the following positions:
- Experts at businesses providing e-commerce solutions.
- Experts at organizations and business units that have implemented e-commerce activities.
- Manager of Electronic Marketing (E-Marketing) activities in business units.
- Experts or managers at state agencies specializing in e-commerce management.
- Research and teach e-commerce majors at research institutions, universities, colleges and professional secondary schools